![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/04/DESK-About-us-header-banner_03.jpg)
Who we are
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/04/MOB-Header-banner-3.jpg)
Who we are
"Helping people see and be healthy, regardless of their budget."
Inspired by a better vision of the optical industry, three Australians, Doron Kalinko, David Menning
and Tony Zhuang came together to create SmartBuyGlasses in 2006.
"Helping people see and be healthy, regardless of their budget."
Inspired by a better vision of the optical industry, three Australians, Doron Kalinko, David Menning, and Tony Zhuang came together to create SmartBuyGlasses in 2006.
From the beginning, we set out to disrupt the eyewear buying experience.
You know how it was back then. Choosing from a limited range of uninspiring frames on the optician’s wall, and then having to pay for the only type of lenses available.
Then only finding out the full price when your wallet was already open.
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/David-Tony-Doron-2.png)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/David-Tony-Doron-3.png)
From the beginning, we set out to disrupt the eyewear buying experience.
You know how it was back then. Choosing from a limited range of uninspiring frames on the optician’s wall, and then having to pay for the only type of lenses available.
Then only finding out the full price when your wallet was already open.
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Models.png)
The digital revolution changed things.
It allowed us to provide people with more choice, and to make vision care affordable and easily accessible to all.
For over 15 years now, we’ve been doing just that – offering unbeatable range, world-class service and optical expertise to happy customers worldwide.
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Models-1.png)
The digital revolution changed things. It allowed us to provide people with more choice, and to make vision care affordable and easily accessible to all.
For over 15 years now, we’ve been doing just that – offering unbeatable range, world-class service,
and optical expertise to
happy customers worldwide.
Our vision is clear, and we want yours to be too.
Our vision is clear, and we want yours to be too.
Our leadership team
We are proud to have a highly skilled and passionate international team, with our operations and leaders based all over the world.
Our cultural diversity helps us view the world from different perspectives.
Together, we channel our passion for helping people into creating the best experience possible for our customers.
Our leadership team
We are proud to have a highly skilled and passionate international team,
with our operations and leaders based all over the world.
Our cultural diversity helps us view the world from different perspectives. Together, we channel our
passion for helping people into creating the best experience possible for our customers.
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Daniel-4.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Gaetan-3.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Nic-2.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Federico-4.png?func=bound&w=800&h=946)
Daniel Rossetto
COO
Brazil
Gaetan Girin
Head of Digital
France
Nicolas Blais
Head of Performance Marketing
Canada
Federico Vanni
Head of Organic Marketing
Italy
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Wendy-4.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Julia-4.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Taiisia-3.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Luisa-4.png?func=bound&w=800&h=946)
Wendy Wen
Finance Manager
China
Julia Ritchie
Head of Prescription
United Kingdom
Taisia Ivagina
Merchandising Team Leader
Russia
Luisa Delgado
Operations Project Manager
Colombia
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Rafael-2.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Elif-3.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Crystal-4.png?func=bound&w=800&h=946)
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Lok-4.png?func=bound&w=800&h=946)
Rafael Vasquez
Customer Service Senior Team Leader
Spain
Elif Nisa Sencan
Customer Service Senior Team Leader
Turkey
Crystal Liu
Supply Chain Supervisor
China
Lok Chau
Logistics Manager
Hong Kong
Our values
We wouldn’t be where we are today without them and they’ll
continue to lead us into the future.
Our values remind us to always be:
Our values
Since the beginning, everything we’ve done has been driven by our core values.
We wouldn’t be where we are today without them and they’ll continue to lead us into the future.
Our values remind us to always be:
![Image](https://cms.smartbuyglasses.com/wp-content/uploads/2024/01/Smart-3.png)
![Image](https://cms.smartbuyglasses.com/wp-content/uploads/2024/01/Passionate-3.png)
![Image](https://cms.smartbuyglasses.com/wp-content/uploads/2024/01/Collaborative-3.png)
![Image](https://cms.smartbuyglasses.com/wp-content/uploads/2024/01/Entrepreneurial-3.png)
![Image](https://cms.smartbuyglasses.com/wp-content/uploads/2024/01/Caring-3.png)
Optical expertise
For us, eyecare extends far beyond selling stylish frames and prescribing a range of lenses.
That’s why we’ve got our own in-house opticians to help you every step of the way.
Their in-depth knowledge and experience are invaluable when it comes to
answering your questions and giving you personalised advice.
Optical expertise
For us, eyecare extends far beyond selling stylish frames and prescribing a range of lenses.
That’s why we’ve got our own
in-house opticians to help you
every step of the way.
Their in-depth knowledge and experience are invaluable when it comes to answering your questions and giving you personalised advice.
Our optical experts
![](https://cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/image_2023_12_22T14_34_45_215Z-1.png)
Maria Horan FBDO
Dispensing optician
Maria holds a BSc Honours in Ophthalmic Dispensing and has over 17 years of optical experience.
![](https://cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/image_2023_12_22T14_34_56_405Z-1.png)
Beck Jinnette
Dispensing optician
![](https://cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/image_2023_12_22T14_34_36_698Z-1.png)
Sharlene McKeeman FBDO
Dispensing optician
Sharlene is a qualified dispensing optician and member of the Association of British Dispensing Opticians.
Our optical experts
![](https://cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/image_2023_12_22T14_34_45_215Z-1.png)
Maria Horan FBDO
Dispensing optician
Maria holds a BSc Honours in Ophthalmic Dispensing and has over 17 years of optical experience.
![](https://cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/image_2023_12_22T14_34_56_405Z-1.png)
Beck Jinnette
Dispensing optician
![](https://cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/image_2023_12_22T14_34_36_698Z-1.png)
Sharlene McKeeman FBDO
Dispensing optician
Sharlene is a qualified dispensing optician and member of the Association of British Dispensing Opticians.
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/04/Giving-back-2-DESK.png)
Giving back
Caring for people and our planet is one of our guiding principles. Through our charitable initiatives, we donate to some of the world’s most disadvantaged communities.
We’re also working hard to become more sustainable in our practices and products. For us this is the only way forward.
Giving back
Caring for people and our planet is one of our guiding principles.
Through our charitable initiatives, we donate to some of the world’s most disadvantaged communities.
We are also working hard to become more sustainable in our practices and products. For us this is the
only way forward.
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/04/Giving-back-3-MOBILE.png)
Our eyes are open
We’re always on the lookout for entrepreneurial, curious, and passionate people who would like to join us on our journey to make the world better.
If you’d like to be a part of our mission, check out our open positions!
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Our-eyes-are-open.png)
Our eyes are open
We’re always on the lookout for entrepreneurial, curious, and passionate people who would like to join us on our journey to make the world better.
If you’d like to be a part of our mission, check out our open positions!
![](https://image5.cdnsbg.com/cms.smartbuyglasses.ie/wp-content/uploads/sites/7/2024/02/Our-eyes-are-open-1.png)